The modern consumer has become more discerning, not only in matters of quality, but also in relation to the nature and ethics of production. In forums with active discussion of sustainable development, environmental protection or ecology, there is a lot of talk about the importance of smart shopping, support for long traditions of production and respect for work. Even when you're interested in a variety of topics, from cars to gardening, you're increasingly hearing about a "green" approach to life. As for clothing, choosing a high-quality product that can last for more than one season is becoming part of a new consumption philosophy. Turkey has long been known for its attention to quality and technology that minimizes the impact on nature. If we talk about fur products, fur coats from Istanbul are the result of a fusion of traditions and modern standards. By purchasing such a thing, you not only invest in your comfort, but also support production with a living standard, which is important. Besides, a trip to Turkey is a great opportunity to combine self—care with interesting discoveries.